Paris, - explained that the surge in China's luxury import cars or premium car market since 2010, driven by the increasing number of new millionaires. As a result, the country is a prime target for premium brands. However, the decline in sales started in the last quarter. Today consumer preferences shift to smaller cars.
Growth in luxury import cars or premium car sales in China fell 25 percent from this year to just 1.23 million units, or an average growth of 18 percent per year until 2015. Previous 44 percent from 980,000 units per year.
BMW, Audi and Mercedes-Benz until now still able to enjoy the sweetness of the luxury import cars or premium market. But the European crisis until menyalar to China, is expected to affect the German manufacturer.
Daimler is the first manufacturer to announce last week that profit Mercedes-Benz will slip this year. The reason, the competition continues to taper in China and the financial crisis in Europe. "We are facing a very challenging environment," said Daimler CEO Dieter Zetsche, told Autonews (26/09/2012).
Previously, Porshce already announced it will cut production next year. While analyst Max Warburton of Bernstein in Singapore, said, "Consumers in China have too much to buy premium cars in recent years. Currently, we see some risks appear of great advantage in China".
