GM makes the Chevrolet's ambitious as scale of the world's iconic brands. GM boss, Dan Akerson, said the company wants to make it less dependent on the U.S. domestic market. Cooperation with MU is expected to pass achievement champion who always carved the team nicknamed "red devils" it.
"We are very proud to connect our brands, Chevrolet, with MU and their fanatical supporters around the world. Statistically, United very impressive achievement. However, this relationship is greater if only calculated from the numbers alone. We see this partnership as a way connect our brand with every emotion that surrounds the MU everywhere, every time they compete, "Batey said.
After a support Manchester United (MU) on a tour to Shanghai, China, in May 2012 and, now General Motors (GM) became the official sponsor of British football club it. At the front of the costume club based at Old Traford, Manchester, England, it will replace the Chevrolet article posted Aon as the main sponsor, began the season 2014-2015 to 7 years. Means, Chevrolet put myself down as the fifth car manufacturer ever "nemplok" in costume Manchester United since the club was established 134 years ago.
Interestingly, this decision was announced shortly after GM's marketing boss just left Chief Marketing Officer Joel Ewanick. Under the new boss, Alan Batey GM announced its decision directly into the arena of world soccer which assessed positively by the majority of circles. Interestingly, this decision is a continuation of the strategy prepared Ewanick.
