The sources of information are most influential when buying a car is a sales person or a salesperson at the dealership.
Clerk defeated all the other factors that influence car buyers, according to an annual study conducted by Maritz Marketing Research, based in Saint Louis, United States.
Maritz Research is contrary to popular belief that consumers rely heavily on online when buying or leasing a new vehicle.
Maritz said that about 21.89 percent of car buyers in 2011 mengatakanpramuniaga have the greatest impact in the purchase or rental car. Family and friends are top influence on 18.66 percent last year.
"People buy thanks to the influence of others," said Vice President and Strategic Consultant Maritz Research Chris Travell said in a statement.
Travell said online resources such as social media can support the sale, "but I do not believe social media will replace the role of salesman."
Facebook and Twitter do not have a big impact in decision making when buying a car, said Travell.
According to Maritz study, the clerk was ranked significantly higher in 2011 than in the past five years. Recommendations family, friends and word of mouth also has a higher influence in recent years, the survey said.
"Finding the resources to provide advice on purchasing decisions, especially when considered as high risk," said Travell.
Alloys such as Consumer Reports magazine shop remains the third most influential source, although their influence decreased over the previous year.
Maritz said the dealer and the company's official website as well as third-party page position is more important to today than in 2007.
Buyers said the company pages have a major impact on their purchasing decisions.
"There is great interest to dealers to ensure they are the best pages to provide customers with accurate information, relevant information about the operation of a car dealer and they have," said Travell.
Maritz said the research was to ask customers what information sources are most influential in their decision to buy a car. Here are the rankings so referral sources informasi.The rank of the car purchase:
Salesman at the dealership
Family, friends and word-of-mouth
Shopping guide
Dealers and the company website
Third-party page
Automobile Magazine reviews
TV ads
Dealer or brochures
Dealer or sponsor the event
Newspaper ad
Event or auto shows
The spread of email from a dealer or car manufacturer
Newspaper Review
Online video
Magazine ads
Radio ad
Outdoor advertising
Chat, blog, online forum
