Chelsea chief executive Ron Gourlay added that the forms of cooperation that never existed before this is an innovation that shows that a football club and a team of Formula-1 can be mutually beneficial. Moreover, both the football and Formula-1, has the greatest fans in the world, and they can be united.
Formula-1 team, Sauber confirmed that it has established cooperation with a team Premier League, Chelsea. Forms of cooperation fairly "simple", ie sticking the name and logo.
Team based in Hinwil it had already put the words "Out of the Blue" and "True Blue" at the pebalapnya car engine cover, which is Kamui Kobayashi and Sergio Perez, when it appeared in China and Bahrain GP. This was the beginning of speculation cooperation.
Chelsea deal was confirmed by the team on Monday (4/30/2012) morning, and one rich club logo for the first time will be displayed in the Sauber car at the Spanish GP, 13 May.
"Working together like this, the Formula-1 team and a football club, has never existed before, in a form like this. There are a number of similarities and possible synergies," said Sauber CEO Monisha Kalterborn. "In this case, we talk about sports teams at the highest level, and internationally.
