buyer of Rolls-Royce Ghost prefers to be customized
Positive, because you can change any of the luxury sedan based on your wishes. But it also has a side negative if there are buyers who feel cool idea if his Rolls-Royce with a pink whitewash.
In addition to the Ghost model, buyers also prefer Phantom Bespoke utilize this facility. More than 8 out of 10 buyers of Rolls-Royce Phantom through the hands of skilled designers and craftsmen who handle special orders before the vehicle was sent to the owner. Even in some areas in the Middle East, any output is sent by Phantom Bespoke division.
This special facility is very popular especially among the Arabs. The ratio of the Phantom with bespoke content that is sent to the Middle East continues to grow from 75 percent in 2005 to 99 percent in the last year.
Compared to the European market, increase the proportion of bespoke from 50 percent to 80 percent, while North America grew from 30 percent to 84 percent in the same period. Similarly, trends in the Asia Pacific market from 50 percent to 79 percent.
While the markets 'local' ie in England, the cars that carry the Phantom family of bespoke facilities increased from 60 percent to 88 percent.
"It is our goal to exceed the highest expectations of our customers and fulfill their deepest desires," says Rolls-Royce CEO Torsten Muller-Otvos. "With the models of the Phantom and Ghost bepoke, we can achieve this," he continued.
YEAR 2011 is a very busy year for Rolls-Royce Bespoke division (the division that serves special order). Half of the buyers of Rolls-Royce Ghost is come to this division for further customization.
