DELHI, - Bajaj Auto plans to produce ultra-cheap cars (low cost car) with Renault-Nissan that has been echoed since 2009, the realization is still not certain. Consequently, Bajaj decided to walk alone. Renault-Nissan was officially out of the joint venture.
Reason of Bajaj's joint venture broke, there was no agreement on a marketing strategy on all three brands. Instead Bajaj , Renault-Nissan considers failed to create an ultra easy car to their liking.
Latest information, Bajaj continues to run the project and declared the car to be made will not compete directly with Tata Nano. Bajaj to focus on commercial vehicles and will be assembled at the factory, Aurangabad. This product will be targeting the mass transportation vehicle, a sort of public transportation. Now still in the final stages and ready to be introduced at the Delhi Auto Expo, in January 2012.
Meanwhile, Renault said it would focus on five products that have been prepared specially for the Indians and make sure not interested in working on ultra-cheap car market. If you later buy the unit from Bajaj Renault and replacing the emblem, the focus of marketing is not just for Renault and Bajaj.
Not so the success of Tata Nano in India made a number of foreign and local companies dissuade working on ultra-cheap car. The car is open only means of transportation, also must pay attention to safety factors need and comfort.
