Red-Colored Ferrary fans start decreasing

In the era of its emergence Maranello-1960s, the red color in the world automotive industry is identical or become self Ferrari. Later, the Prancing Horse in Maranello headquarters could not maintain their idealism and pride color was becoming increasingly variatifnya fade because the color favored by consumers worldwide.

Red-Colored Ferrary fans start decreasing

As reported by autoblog (29 / 6), the number of subscribers "special" Ferrari model (ask for special colors) increased only 1 percent from the beginning (early 2000s) to 10 percent in 2010. Particular color, there are black, silver, yellow, green, blue, and white. Now, the percentage of Ferrari with red being marketed to the world 45 percent live alone.

In the early 1990s, of all Ferrari models and variants sold in the world 85 percent of predominantly red. This number continues to decrease with the intended consumer characteristics Ferrari. The rich always want to have a different car with an existing, well-facilitated and Ferrari!

One model ever offered with a touch of Ferrari racing line is the 430 Scuderia. Finally, many consumers choose colors according to their tastes depending on the imagination of each, in order to menggambaran identity.

In fact, Ferrari has created a new service personalization program for its customers worldwide. The goal, to create the Ferrari unit in accordance with each customer personally.