The procession is done directly by the Chief Executive Officer Amedeo Felisha Ferrari, Ferrari Commercial and Marketing Director Enrico Galliera, and Ashish Chordia, Chairman of the Shreyans Group-Marketers Ferrari from India. Even the two main drivers for Ferrari in F1, Fernando Alonso and Felipe Massa convey a message to the invited guests in the form of video, directly from Montecarlo.
"The launch in India this year is very exciting for us, seeing the dynamic of this country and the economy continues to grow. I feel a strong relationship between India because already there are 50 customers here,"said Amedeo Felisa. He added that Ferrari will market all of the models produced to India.
Besides launching its sales network, Ferrari once inaugurate a service center and after-sales service. To attract more consumers, a sumptuous dinner prepared invite VIP guests India.
