TOKYO- Japanese Earthquake March 11 last, gives blessing to a German premium brand. One of them is Bayerische Motoren Werke AG, or better known as BMW. Reported by Bloomberg, BMW sales in Japan in April and May and then beat the Japanese luxury premium brand, Lexus. Special April, is the best BMW sales in the last three years in Japan.
BMW's top position in Japan results from the disruption of domestic production. During April, sales of BMW in Japan rose to 56 percent over the same period last year. While Lexus was down 45 percent. Especially for non-Japanese cars, sales rose 21 cent. In fact, total car sales in that country in April fell 47 percent.
"Buyers say they have trouble memperooleh some new models available Lexus.Unti November," said June Kubota, Sales Manager for BMW dealers in Aoyama, Tokyo. "Eventually they want to try a BMW."
Meanwhile, another of the German luxury brand, Audi, according to dealers in Shibaura, Tokyo, Lexus GS owners who want to buy a new car, now switch to the Audi A5. The reason, they do not want to wait too long.
Half Down
According to Nicholas speek, President of Mercedes-Benz Japan Co.. decrease in car production in Japan led to sales of imported cars increased by 4 percent or recorded 180,255 units, or 4 percent of the local passenger car sales last year. Damage experienced by the component manufacturers resulted in Japan's domestic car production fell almost half. As a result the delivery to the buyer it may take longer for some models.
BMW Sales in Aoyama dealers rose 30 percent on April and May over the previous year. The biggest sales are 5 series sedan, which was purchased by the user Lexus GS and IS models.
German luxury brands, BMW, Audi and Mercedes-Benz has traditionally dominated the Japanese import car sales, or control half the market. While the United States brand, General Motors, Ford and Chrysler are only sold 7500 units or one percent of the total market.
Japan today is still the third largest market in the world after China and the United States. Car sales in that country last year's 4.96 million units. Because the Japanese domestic car production is blocked, the average waiting period is now 4-months. However, before the earthquake only a month.