Porsche realized that, as the evidence they recruit professional tennis player Maria Sharapova as brand ambassador.
Porsche still keep the company's brand image has not changed drastically, although lately some of their commercials featuring women drivers.
Porsche grinning in the U.S., their sales reached 25,129 units during the year 2013 until July. 31 percent increase from the same period last year (19,253 units).
Inversely proportional to the Panamera models are down 36 percent compared to the year 2012, sales increased sharply Cayman and Boxster.
But dealers in the U.S. say there are emerging indications. Now more women are buying a Porsche, CNBC reports reveal, in part of them chose Cayanne SUV. Female Buyers has now risen more than doubled sales of German manufacturer since two years ago.
Increase from 7 to 15 percent. The result of Cayanne sales reached 11 082 units in 2013 through July.
now, you can see Maria Sharapova looks happy and sit on her car.
