This year Chevrolet or chevy car logo celebrating the birthday-100. A century has been the age of symbol that is similar to a bow tie (bowtie), the 25 assisted with the help of new product models Chevrolet find their way back in the automotive world.
To make the chevy car logo established more, Each car whether it's Chevrolet passenger car, SUV, or truck sold in 6.39 seconds said in 140 countries, and they have achieved record sales of 2.5 million units in just the first six months.
"Chevrolet bowtie has been known throughout the world and has become synonymous with American identity. No matter passing through rough terrain with Silverado pickup or around town with the Spark EV, Chevrolet emblems will always be in front of you," said Chevrolet Chief Marketing Officer Tim Mahoney, the release official, Monday (07/22/2013).
In 1913, the founder of the Chevrolet, William C. Durant introduced the latest design of the Chevrolet emblem Chevy H-2 Royal Mail and the H-4 Baby Grand for the year 1914. There are more than 60 million vehicles in the world and the Chevrolet bow tie emblem has graced for more than a century.
While the 100-year-old has, the origin of the original design of the Chevrolet logo was still uncertain. The story is said to start from Durant-inspired wallpaper design ads in Parisian hotels when he was on vacation.
While his wife and children say different things. Margery Durant, in his book My Father, in 1929 told Durant ink on paper occasionally strike out at dinner.
"I think it was a combination of soup and the fried chicken one night when he sketched a design that is now used in every Chevrolet car to this day," he wrote.
But during an interview in 1968 with his wife, Catherine said bowtie design from the summer holidays in 1912. While reading a newspaper in a hotel room, Durant found an inspiration.
"I think this is a very good emblem for the Chevrolet." Unfortunately, Catherine does not clarify how the emblem motif was used.
Piece of information has inspired Ken Kaufmann, historian and editor in a Chevrolet Review, to search for validity. On 12 November 1911, the issue of Constitution newspaper, published in Atlanta, an advertisement appeared from a coal plant Southern Compressed Coal Company. In situ display their products, Coalettes with bowtie logo design using very similar to the Chevrolet icon.
Did Durant and Catherine saw the same ad? It turns out the date on the newspaper found Kaufmann is only 9 days after the Chevrolet Motor Co.. using the Chevrolet bowtie.
This is impressive image of chevy car logo you can see here.
