2012, Chevrolet managed to sell 88,400 units in the whole of Southeast Asia with tasting only 2.7 percent market share. In the first half of 2013, Chevrolet car sales increased 5 percent to 41 866 units compared to the same period the previous year.
General Motors with one of Chevrolet's flagship product continues to expand its wings in Southeast Asia. They take step to Myanmar with local partners to recruit Apline Pacific Pte L imited (PAPL) as the sole distributor serving the distribution, chevrolet car sales and after-sales service and showroom debut is targeted to open last quarter of this year.
Martin Apfel, president of GM Southeast Asia Operations said, Myanmar has a population of over 60 million people with more open markets and the economy. "Level prosperity rising, and so the growth potential is very high in Myanmar," said Apfel, in its official statement today (11/07/2013). Although not yet described the model that will be sold, but, Apfel ensure portfolio ranging from pickup, SUV and subcompact could be a mainstay in this country.
On the other hand, is part of the Apline PAPL Group in Singapore, is actually listed as the exclusive dealer of Chevrolet and Opel. Albert Pang, director PAPL said, about 90 percent of the vehicle population in Myanmar are older than 5 years. "The new policy that allows the import of new cars get a quick response from the global and regional players. We would like to introduce our presence before flooded competitors," he explained.
Southeast Asia always become delicious market share for automotive manufacture and that's true base on the previous history and a lot of them has tasted.
