As written Visordown, removal of these models aim to optimize the number of options available and reduce product overlap. In addition, following the increasingly dynamic market and reduce the complexity of the models in the showroom.
Another fact, sales of Harley-Davidson in the first quarter of 2013 is not too aggressive, "only" 54 257 units which means down 9 percent compared to the same period last year. Although down, the company reported profit rose to 1.57 billion dollars compared to Q1 of last year's 1.43 billion.
Half a dozen of Harley-Davidson models will be retired in 2014. This information was leaked after a memo sent to the principal's annual dealer meeting ahead of all the dealers in the U.S. to discuss future strategy, leaked to the media.
These models XR1200X Sportster, Softail Blackline FXS, Electra Glide Classic FLHTC. All three will be killed first start of 2014, because sales did not improve. Following FLHRC Road King Classic also will be retired in the U.S. market, and supply FLHRC Road King models will only be trimmed to markets outside of the U.S. because it is still popular.
The remaining two models of hd motorcycles again, FLTRX Road Glide Custom and Road Glide Ultra FLTRU. For these two models, Harley-Davidson will not ever retire, but will turn on the again after a design change packages and completeness.
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