China is GM's biggest market, the manufacturer has headquarters in Detroit has sold 2.84 million vehicles in 2012. GM had said it would raise this figure to 5 million units in 2015, of course with the help of a local company.
General Motors (GM) recently reaped criticism of controversial commercials. This time the ads Chevrolet Trax assessed sparked outrage, and is labeled a racist word for some people.
First of all the negative attention arising from songs used as background advertisement Trax. Of a song called Booty Swing Parov Stelar Dj Austrian origin, had spoken lyrics to "In the land of Fu Manchu" lyrics then continues with the words "ching, ching, chop-suey".
Chinese media, the South China Morning Post, became one of the most vocal in criticizing the ad from Chevrolet, they use the word 'racist' in the title of their article that talked of advertising Trax.
Chevrolet Trax advertisements broadcast on Canadian television and integrated online through websites Chevrolet across Europe, but was never used for the Chinese market.
GM spokeswoman, Ryndee Carney, said he had to replace it with a version of the ad does not use lyrics that are considered disturbing.
"Our intention is not to offend anyone and we sincerely apologize if any parties were offended. We are currently reviewing our advertising procedures that things like this do not happen again," Carney said, as quoted from Caradvice (05/03/2013).
