Bangkok, - Bradley currently serves as Vice President of Sales, Service and
Distribution Ford Asia Pacific and Africa, based in Shanghai. He has
worked at Ford for 23 years with a growing career in Marketing,
Strategy, and Sales and Service, the division of Ford, Lincoln, and Ford
Customer Service.
Ford Motor Company, today (31/7) to announce the new president of Ford ASEAN Matt Bradley replaces Peter Fleet which has been promoted to Vice President Sales Ford of Europe. Bradley, who went on duty tomorrow (1/8), will be responsible directly to Joe Hinrichs, Ford Group Vice President and President of Ford Asia Pacific and Africa.
In his new role, Bradley took over the responsibility of managing and developing integrated operations across the Ford market in ASEAN, including Thailand, the Philippines, Indonesia, Malaysia and Vietnam. In addition, he escorted the next phase of growth for Ford in the ASEAN region, particularly those associated with the company's plan will introduce eight new global Ford One vehicle until mid-decade.
"Matt's leadership will be critical in the continued success of the transformation based on the entire market Ford products in ASEAN. He knew exactly the direction we were headed and what it takes to continue to drive our momentum, "said Joe Hinrichs, Ford Group Vice President and President of Ford Asia Pacific and Africa.
