Gaydon, - China will become the main sales target for the Lagonda as the country's bamboo curtain GT Aston markets have not been as expected. With the emergence of this variant is expected to boost marketing. Means, a luxury SUV will be busy, ranging from Mind Lamborghini, Maserati Kubang, EXP Bentley and Aston Martin Lagonda 9F.
European luxury car makers who have never played in the SUV segment, now begin to look. Bentley EXP 9F had demonstrated the concept at the Geneva Motor Show in March. Apparently, its emergence has been tickling Aston Martin to revive Lagonda concept SUV which they had exhibited in the same event in 2009. As well, the positive market response to the model is the reason for the rise.
"Lagonda need to be updated again with the advent of the Bentley SUV concept that we consider to be the motivation. He (Lagonda) will tighten competition in the luxury SUV next year," explained the new Aston Martin boss Ulrich Bez when an interview with Autocar last week. New concepts that can be witnessed in geneva next year.
British luxury car maker is seriously working on Lagonda because variants will support sales of their GT cars like the DB9 and DBS in China. "Indeed, sales of DBS in the global market is currently struggling to recover and China is a potential market. Given the supercar market to the U.S. and Europe are still depressed," says Colin Couchman, an analyst at IHS Automotive in Autocar.
