White and white pearl is the color of the fastest-growing or more favored by car buyers across the world. Other colors are also still very popular is the silver. Both colors are each a 22 percent buyer's choice car of the world during 2011. This was stated by DuPont, the chemical manufacturers from the United States well-known.
Not only the DuPont survey results that show trends. Pittsburgh Plate Glass Company, better known by the PPG, also from the United States and is famous for paint and material to line the surface, reported similar results.
According to the company, the more favored whites in the United States. Nevertheless, in Europe, according to the survey, car buyers still like the color black.
"White or pearl white color has been increasingly popular for cars. We see the trend of big changes. White popularity grew last year, "said Nancy Lockhart, DuPont color marketing manager.
The color factor
Meanwhile, according to PPG, 48 percent of consumers choose a car because of the color. In fact, 77 percent is determined by the exterior color. In fact, there are willing to pay extra for special colors.
PPG has been working closely with designers to create the exterior color trends 2014-2015. Goldeluxe which include color, silver is influenced by the gold; somewhat creamy white with shiny spots, and blue that blend with unggu.
Data are reported between PPG and DuPont about this color trends different light. For example, according to PPG, white has become the most popular color, 21 percent of all cars made in 2011. Silver and black to follow in second place, 20 per cent respectively.
"Color is one of the most fundamental of human expression. Automotive colors are influenced by culture, nature, fashion, interior design, media, car shows, the popularity of color, and the latest pigment technology, "said Jane E Harrington, PPG manager for Color.
Luxury car
Also concluded that the trend of white-based on demand-preferred plant for making the car look to be clean. "Buff silver and black are still high, especially for luxury cars. However, the use of white color also continue to increase in this segment, "said Lockhart.
Further, the appearance of luxury or premium car is now more casual. That is because the classic white color and pearly able to give the impression of luxury.
"White has also inspired megatren ecology in Europe because it comes with a modern minimalist appearance and technology of the future. As a result, more and more cars use the color white, "said Elke Dirks, DuPont color designer in Europe.
DuPont is still based on a survey, in Asia Pacific, it turns out that choosing the color of silver is still high at 25 percent, which is also equal to 25 percent white. In Japan, which gives a lot of influence on car color trends in Indonesia, is still predominantly white although the number of users has decreased over the previous year (2010), 28 per cent. The number of black users, although reduced, still remain popular.
"In Asia Pacific, the trend leads to a natural color change and the environment in blue," said Kumiko Ohmura, DuPont Color Manager in Asia Pacific. "We are seeing a decline in black, blue and actually increased in the small car," he continued.
