ATS provides us with a momentum and give us something to compete in that segment, "said Greg Heath A vice president who oversaw the sale of Cadillac at Mark Christopher Auto Center in Ontario, California
"We have waited a long time."
2013 Cadillac ATS sports sedan on display in the Detroit auto show. ATS is a small luxury car first since Cimarron in the 1980s.
Cimarron failed but General Motors executives believe the ATS can make Cadillac one generator in the luxury market.
ATS rear wheels will go on sale in the second half of 2012. ATS will compete with the BMW 3 series became the best-selling luxury sedan in the United States and the world, as well as against the Audi A4, Mercedes C-class and small luxury sedan.
"ATS aims to change the status quo of a market segment dominated by Europe," said Vice President of Marketing Cadillac Don Butler said in a statement.
The rain flushed Cadillac criticism in recent years because it seemed ironic a great brand once known as a producer of sedans giant launched its small car. But the compact car segment is very important in the global luxury market due to the volume and the role of the entry point for younger buyers.
"All the luxury car maker will have a piece of cake because the compact car segment volume is very large," said Chief Analytics Consultants Inc.. Detroit 2953 Jim Hall. "Cadillac will be there."
ATS will be placed under the best-selling midsize sedan CTS. Hall said the ATS can exceed the volume of sales of the Cadillac CTS as a leader.
Cadillac exterior design of the ATS mentions as an art-and-corner lines and sharp edges, with narrow, swept back LED light. Nearly 4 inches longer than the 3-Series sedan BME with a wide stance.
Interior Design, ATS uses carbon fiber and wood to offer a new technology that features Cadillac interface with 8-inch touch screen allows the user touches the screen as much done on smart phones.
ATS will be made at the GM plant in Lansing, Michigan, along with the CTS coupe, sedan, and wagon. An industry source said that GM will eventually build an ATS and maybe a convertible coupe.
ATS will be the first vehicle with a turbocharged four-cylinder 2.0-liter engine that puts 270 hp and 260-feet of torque. GM plans to roll the machine to the other models.
Other machines such as the 3.6-liter V-6 used in the CTS and SRX, and a 2.5-liter four-cylinder engine support. They will be combined with a six-speed automatic and manual transmission. All-wheel-drive will be an option.
ATS can revive sales of the Cadillac, which has lost momentum in the past year and after the bounce back in 2010. The phenomenon that made Cadillac the fastest growth in the United States'. Cadillac sales rose 4 percent in 2011, but down 3 percent in December, while the industry rose 10 percent this year.
The slowdown was due to the scarcity of the product. GM passes DTS and STS sedans last year to make way for the XTS. Cadillac comes with three vehicles in the lineup: CTS, SRX crossover and the Escalade SUV.
