TOKYO - "We can easily beat Lexus. Instead we are focused to beat the Mercedes-Benz and BMW, "said Andy Palmer, Executive Vice President Global Infiniti Division, in Tokyo.
"We have great cars. Infiniti does not just rely on luxury, "he added. "We further highlight the warmth and friendliness of the owners."
If Toyota's Lexus and Honda Acura rely on to conquer the U.S. market, then it becomes a weapon Nissan Infiniti.
Project set up a luxury car brand starts in 1985, two years before being introduced. Nissan formed a Task Force on the Horizon (Horizon Task Force). Team work is very confidential.
They learn from a variety of customer-centric companies such as Federal Express, Four Seasons Hotels and Nordstrom. Perfomance and feel of luxury hotels became the inspiration for the exhibition halls (showrooms) Inifiniti first. Luxury hotels also penetrate into the detail that's visible from the design of business cards and packaging.
According to Nissan, as they avoid simply replacing brand cars sold Nissan. And, in July 1987, Infiniti was born. A brand of luxury performance car that is always moving forward, to new horizons without limits (Infinity).
Sales of Infiniti cars officially began two years later when 51 showroom has been established in the land of Uncle Sam. At that Infiniti has only two models; Q45 sedan and coupe M30.
In 1996, Infiniti began to be sold globally. Its first expansion into the Middle East. Infiniti next year go to Taiwan.
Nine years later Infiniti accelerate expansion. In 2005 entered South Korea. Sign In Russia 2006, Ukraine and China 2007. Western Europe opened its doors for Infiniti in 2008.
Infiniti entered the market. Just as when standing, must face the Infiniti's luxury cars from Europe, especially Germany, such as Mercedes-Benz and Audi. However, there is Toyota's Lexus.
