TOKYO - Toyota is staking its future on the hybrid cars. To that end, Japan's # 1 manufacturer is seeking to raise sales of hybrid cars in the United States. Until next spring, Toyota will market the two variants of the Prius and a pickup.
Until 2015, Toyota hopes to achieve sales target of 1.2 million units of hybrid cars in the world, from 690,000 units last year. Besides relying on the Prius, Toyota will also embed these technologies in models like the Camry and Yaris.
In line with the policy, Toyota will increase production of hybrid vehicles doubled, that is 400,000 units per year in 2015 in the U.S.. To support these efforts, the main component of hybrid vehicles, such as electric motors, batteries, and inverters, will also be produced in the U.S..
Takeshi Uchiyamada, Head of Global Research and Research Toyota, claiming the company was somewhat left behind in the field of direct injection technology and the latest transmission. The argument, Toyota's commitment to hybrids. "Hybrid technology is the trump card for fuel efficient cars," he said.
two models
Toyota has just launched the Toyota Prius V wagon and Prius C hatchback in the U.S.. With an increasingly diverse range of options, sales of the Prius family will continue to increase. Next year, Toyota expects to finish a prototype hybrid pickup collaboration with Ford for use on the Tundra.
Bob Carter, Toyota Division General Manager, added, "Hybrids are our main strategy." He hopes achievement Prius family could match or even surpass the success of the Camry as the best-selling car in the U.S. by the end of this decade.
