Nissan wants to revive the Datsun as a sub-brand
But in the decade of the 80s, the name was buried. Nissan Datsun role was replaced.
But now, blowing news or rumor that Nissan wants to revive the Datsun as a sub-brand.
When you become born again, the Datsun is projected to be a brand that will produce cheap cars for the automotive group and will be a whiz in developing countries.
Datsun brand itself is a car that was first established in 1931 and then by DAT Motors. At first his name is Datson. Once purchased Nissan in 1933, the name changed to Datsun Datson, as Son in Japanese means missing or loss.
But ultimately, eliminate Nissan Datsun brand in 1983. One of the famous car was the Datsun Fairlady sports car.
The news said, the Datsun is likely to take the cars are now owned by Dacia. Car brand held by Renault which incidentally is a subsidiary of Nissan.
When born again, the Datsun brand cars will be transformed into a truly new. Even the brand logo was also rumored to also not be the same with the logo they use several decades ago.
"We looked at various brands and options to acquire a variety of brands for use in the future," said a Nissan spokesman quoted by Auto Express, on Friday (30/09/2011).
"We need to ensure that we have the name Datsun. If we use it, the Datsun will likely become a major brand in emerging markets like Russia and China," lugasnya.
During his long sleep, no matter the Datsun was not really asleep. Nissan designers continue to work to produce concept cars of Datsun.
The result, a hybrid car that combines diesel and electric motors named XLink was born and brought the sports coupe model.
A few months ago, news about the rebirth of this Datsun brand, when it, the Japanese media, the Nikkei is leaked. At that time, Nissan denied and it is just gossip alone.
Nissan is preparing to say a cheap car with the Datsun brand that will be priced at only about U.S. $ 5,000.
