In Japan, Nissan Motor Company (NMC) are forced to reduce exports due to the yen exchange rate is becoming stronger. In addition, Nissan also plans to increase production to meet domestic demand.
"Total production is closely linked to the sheer number of benefits you can have," said Hiroto in Yokohama, south of Tokyo. "We will maintain production (1 million units) by increasing the competitiveness of production in Japan."
For profit, Nissan began to reduce the number of cars exported from Japan and divert supplies from other countries. The reason is, the harder it is to benefit from export because, when the U.S. dollar exchange rate fell 1 yen, it is the same as reducing the company's annual operating profit by 20 billion yen.
Nissan also began to shift production of a number of their vehicles outside Japan, one of March produced in Thailand, and move the Rogue small sport-utility to North America.
Nissan automobile production target composition to be exported this year, a minimum of 50 percent or 40 percent in the long run. The amount is down from last fiscal year which recorded 43 percent of production for local markets and the remaining 57 percent to the export market.
Nissan hopes to maintain the production of 1 million units in Japan
