the most profitable position is now owned by Mitsubishi
Tokyo - In a quarterly report, the Japanese car brand predicate of the most profitable that had been held by Toyota vanished already. As reported by autonews, the position is now owned by Mitsubishi.
In terms of revenue, so far, Mitsubishi has always regarded underdog. But in the April-June 2011 and then, when other manufacturers are still bloodied by the tsunami, Mitsubishi became the most profitable manufacturer in Japan.
Mitsubishi got a position in the financial statements of the period from April to June and is the result of rebound loss a year earlier.
In the second quarter of 2011, Toyota had an operating loss of up to U.S. $ 1.4 billion for various reasons mainly because of lacing earthquake and tsunami that hit Japan in March.
Moreover, in that quarter, net profit Toyota has also cut out. From U.S. $ 2.4 billion to just U.S. $ 14 million alone. This decrease is certainly a very crushing blow for Toyota.
On the other hand, Mitsubishi won net profit to 12.2 billion yen. Fortunately it is the result of their revenues in the second quarter was that reached 431.9 billion yen.
Mitsubishi factory in central Japan makes Mitsubishi classified as safe from earthquake and tsunami hit and made it the first car manufacturer to send a car out of Japan shortly after the earthquake.
The result, despite the loss of regional operations in North America, Japan and Europe, operating profit surges 70 percent of the developed regions in Asia and Latin America proved to be very helpful company.
In addition, the financial policies undertaken by Mitsubishi President Osamu Masuko considered quite successful. Masuko boldly make some cuts in developed markets and give attention to developing countries that are experiencing an economic boom.
