SEOUL - Brand Automotive Design Contest is a competition organized by the Rat fur Formgebung (German Design Council), which is also responsible for Designpreis der Bundesrepublik Deutschland (German Design Award).
Kia's managed to win in Brand Automotive Design Contest
Kia Motors have four design awards in the Automotive Brand Contest was first held in Germany. The highest award given in the design category of Best of the Best overall. Three other design awards given to three models of the all-new Kia Sportage, Optima and All New All New Rio.
The jury assessed Kia Automotive Brand Contest deserve to win the four categories. In Category Brand Design, where strategy and focus of the design's overall, Kia's managed to get the Best of the Best.
Category of vehicle exterior design itself is the center of attention, three models of KIA was declared the winner, namely Cross Utility Vehicle is compact, all-new Sportage, New Rio All-in-class B-segment (starting diijual global market in fall 2011) and in-class sedan D-segment of the all-new Optima.
To All New All New Optima and Sportage also previously been awarded the prestigious red dot design (KIA Optima Best of the Best) and iF Product Design Awards.
"We're all very proud that Kia Motors has been doing well in this competition, which is very important in the automotive industry. By changing the focus of our basic design, we have given our brand a face, a different identity," said Kia's Chief Design Officer Peter Schreyer.
Winners of awards in this competition will be displayed at the IAA in Frankfurt on Automotive Designers Night, September 13, 2011.
"Giving the award to design some new Kia model is a proof that the current KIA has become one of the world's trendsetter in automotive design, and customer is now able to have several models of KIA vehicles with a very modern and stylish design."
