Seoul - women's Consumer especially young women lately become a center of attention of car manufacturers. Car manufacturers are now offering more sensual colors.
As reported by the Korean daily, Chosun, Monday (07/11/2011) segment of young women in the survey proved to be more consideration about the design and luxurious look when buying a car.
Kia did not want to lose. Through KIA Morning which will appear in showrooms in Korea later this year, has 6 color options.
In addition to the standard colors like white, black and silver, MCH also adds sensual colors like "milky beige," "red signal" and "cafe mocha."
When compared with other colors to achieve the ratio 1:5 or 21 percent.
In line with the KIA, GM also offers a bolder color for the Chevy Spark. New colors such as "Silver Manhattan," "Sapporo white" and "black Prague."
"We still continue to learn new trends to develop new colors to keep our competition. And we also monitor the colors offered by the company's competitors," says marketing GM Park Myung-hee.
Not just small cars, large-capacity cars are relatively more macho not miss the use of soft colors. KIA K5 and K7 will use colors such as "snow white pearl". Similar to GM, Korea will introduce a blue and green colors on the sedan Alpheon.
"The color of the car is the thing that first attracted the attention of consumers. And the competition to introduce new color options will be more exciting," said one source Chosun in Korean automobile manufacturer.
