NEW DELHI - Manufacturers of motorcycle aka moge from the United States, Harley-Davidson, promoting their new style of driving in India. It's labeled by Leisure Riding, which when translated meaning of ride comfort. This promotion is one way to capture the premium market in India.
'Leisure Riding' Concept as Harley-Davidson Promotion to seize Indian Market Premium
"Our goal is to make Harley-Davidson motorcycles to be accessible by all consumers in India who want to experience comfort while driving," said a spokesman for Harley-Davidson (HD), as quoted bikeadvice on Friday (24/06/2011) .
The presence of motor premium in India is a new thing and the HD feel confident business opportunities in the land of Hindustan will run smoothly.
"Motor India's premium market is still nascent stage. The entry of a wide range of manufacturers of bikes in this country reflects the substantial opportunities and we believe that this trend will help to expand this segment further," he concluded.
