DETROIT - The boss of General Motors Company Dan Akerson said, it's time to move production from North American Cadillac, the end of 2012. This step is taken, in addition to reduce the dependence on the United States, ranging from components supply to dollar exchange rate fluctuations, as well as to further expand market coverage of GM's Cadillac as a premium brand in the global market.
It's Time to Cadillac to unavoidably move out as Immigrants
It is Once submitted by Akerson reported by autonews (08/06/2011). Unfortunately, the number one GM is still secret location which was targeted by Cadillac to become the production base. This strategy, continued Akerson, similar to what Toyota does with Lexus premium brand.
Assemble a new Cadillac model outside North America, the SLS long chassis version of the STS in China. While in the international market, Cadillac is still relying on production from the country's superpower. GM wants to compete with other premium brands such as Mercedes-Benz and BMW are better known in the global market.
"We're trying to create something different with the product strategy with a global premium brand, Cadillac. In addition we also still have another global brand, Chevrolet," said by Akerson.
