It's interesting! Audi Celebrates 40 Years "Vorsprung Durch Technik"

LONDON- Audi AG celebrated the company's motto of 'Vorsprung Durch Technik' which means 'Advancement through Technology' has aged 40 years old. Despite growing, three words that became the German brand philosophy and still flowing and at every step the company until now.

"Vorsprung durch Technik", Audi's motto after 40 years have been still buzzed company

Three word historic was created in 1971 and recently used Audi in mass media advertising in the UK, 1983. At that time, Audi is still a brand that has not been known in the land of Queen Elisabeth. Strength of these three words successfully exploited ad agency Bartle Bogle Hegarty (BBH) in London and make it into the main concepts of the German automotive technology, quality and design integrity.

As a result, foreign language has become part of British citizens. Evident from the use of the word in a song lyric Pop-Rock band Blur, U2 until such famous films Lock, Stock and Two Smoking Barrels. Audi is now realized, all products are the result of his creations are still flowing three philosophical words, whether existing or newly planned. Audi said it still continues to use the motto as a red line as well as corporate identity.