The research focuses on manufacturers that are able to maintain its reliability in 2010, sSekaligus avoid a decrease in consumer confidence towards the product in the long run this year than in 2009.
In total, there are 37 brands included in the study JD Powers Some brands included in the study, among others, VDS, Cadillac, Ford, Hyundai, Lincoln, and Mercury, which recorded the results of a wide gap between the performance of reliable and consumer perception.
"Producing the highest quality vehicles have been a factor in competition among car manufacturers. They are racing to find out how to convince consumers of the importance of product quality. It takes no little to slowly change in a positive consumer perspective of quality and consumer dependence of the product. It can reach a decade or even more. So, this value is vital, "said David Sargent, vice president director of Automotive Research JD Power and Associates, as reported by autoevolution.com (03/18/2010).
Some of the ways used by manufacturers in improving the perception of good quality is to provide a longer warranty, combining features of one of them by using high quality materials, and ensure that new products have better quality than its predecessor.
From the research, a German sports car manufacturer, Porsche, tops. Lincoln was in the runner-ups. The next position is occupied by Buick, Lexus, and Mercury. Meanwhile, seven out of 10 models of cars that fall into the lowest category of problems is the Buick LaCrosse, Buick Lucerne and Cadillac DTS from General Motors, then Ford Five Hundred, Lincoln MKZ, Mercury Milan, Mercury Montego and output in 2007 from Ford.
"Increasing the reliability of long-term depends on the frequency of component replacement. This is good for consumers and manufacturers. The manufacturers could benefit with a low level of warranty claims, while consumers happy with low maintenance cost and convenience are awake," said Sargent.
