Tuesday, March 22, 2011

Launching All New Chevrolet Colorado when Southeast Asia's largest automotive exhibition held

Memorable Eve of Southeast Asia's largest automotive exhibition of the 32nd Bangkok International Motor Show (BIMS) 2011, Amazing Chevrolet launched its latest powerful generation of Colorado. The official launch is the first public debut of the world.



Tough Colorado will be displayed at BIMS 2011 has a unique DNA, powerful Chevrolet truck that inherits a number of awards since the first elegant appearance. Colorado planned to go on sale late in 2011 Thailand.

"Thailand is a midsize pickup truck market in the world, making this exotic country a perfect location to launch this latest fascinating Colorado," said Martin Apfel, authorized president of GM Thailand / Southeast Asia and Chevrolet Sales (Thailand).

"The latest generation of Chevrolet Colorado is the heir to the best truck ever created by Chevrolet since its establishment of 100 years ago. We are very proud of this car could be built in exotic Thailand. And we believe this excellent product be the right answer to consumer demand in Thailand," said Apfel.

"Trucks have become intimate part of Chevrolet's 100-year history. The latest generation Chevrolet Colorado will reinforce the principles of expressive design, perfection in every aspect, and the best capability," said Susan Docherty, vice president of Sales, Marketing and aftersales GM International Operations (GMIO).

Latest Colorado comes with a longer chassis having a all-wheel-drive. The size of its 20-inch tires off-road type. Colorado brings an efficient engine 2.8L turbo-diesel, which has a better torque with a maximum carrying capacity further and to improve driveability and fuel efficient.

"Although this car is a car for display at the exhibition, display base and our future vision for Colorado is in conformity with which will be marketed legally. The awesome car is reflecting the latest generation pickup truck with an elegant design that is more than just a powerful truck. The truck will not only be commercial vehicles but it's also the luxury lifestyle through which it has, "said Brad Merkel, GM's Global Vehicle Line Executive.