Seoul -Terrefic Kia Motors through two elegant models - the amazing compact CUV Kia Sportage and fantastic Kia Optima sedan - are managed to win two titles in the important event of the red dot design award in Germany. In the competitive world of design is claimed Kia Optima 2011 red dot as a recipient of the title 'The Best of the Best'.
For the Kia Optima and Kia New Sportage is the second award after winning the 2011 iF Product Design Awards was achieved last December. While in the arena red dot design, this is the fourth award in 2010 after Venga Kia Soul and Kia in 2009.
"We are very proud of the red dot award for the New Kia Optima and Sportage. A very high appreciation of the hard work of international design team and also increase the confidence of our design strategy," said Peter Schreyer, Chief Designer, Kia Motors Corporation Kia releases as reported Mobil Indonesia, on Tuesday (22 / 3).
Meanwhile, Senior Executive Vice President & COO of Kia Motors Corporation, Thomas Oh, underlines the importance of product design Kia. Award 'The Best of the Best' Kia Optima makes it increasingly optimistic about the sedan that will enliven the-D segment.
"Kia Optima radiate energy, decisiveness and the combination of simple shapes with flowing lines and elegant but with an interesting shape. Like the Italian suit perfectly stitched in the fashion world," said Thomas Oh.
Red dot event is one of the leading design contest in the world and it has been organized by the Design Centre of North Rhine-Westphalia, Germany since 1955. This wonderful year, about 1,700 authorized producers from 60 countries, engaged in various interesting product sectors with a total of 4433 kinds of goods are compete for awards.
