London - Looking for an icon - or other terms Ambassador - for a car is tricky. The icon should really fit to describes the character of the car. Well, Lexus chose celebrities from Australia, Kylie Minogue to introduce a new hybrid hatchback CT200h theirs.
"I am very excited to be working with Lexus to launch their latest hybrid CT 200h. I was fortunate to witness a full car of this revolution," said Kylie as quoted by the website autoevolution.com, Tuesday (25 / 1).
Kylie is now 42 years old known as a versatile actress. Besides being a movie star, she is also a singer, songwriter, dancer, and designer. One of her song entitled "Can not Get You Out of My Head" in 2000 was capable of occupying the number 1 music ladder in 40 countries.
As part of the collaboration, it provides one unit of Lexus Lexus CT200h for Kylie. Manufacturers who are under the Toyota will become the main sponsor Kylie tour in England, entitled "Aphrodite - Les Folies 2011."
"Kylie became the perfect Ambassador for CT Lexus and the new Lexus 200h. Kylie has the energy, style, and public figure known throughout the world. That's what we want to achieve with this car," said Belinda Poole, Director of Lexus UK.
